Guide
How to choose a social media agency: 7 questions
A good social media agency can show verifiable work in your field, produces content itself, makes clear who handles your account, and reports results regularly. These seven questions help you compare the agencies you get quotes from.
Updated:
1. Portfolio
Can it show real accounts of your kind (series, film, brand, company)?
2. Production
Is the video, editing and design team in-house?
3. Team
Who handles your account every day, and who covers for them?
4. Reporting
Which goals are measured and how often do reports come?
5. Speed
How fast is it on air days, at launches or in a crisis?
6. Contract
Who owns the accounts and the content?
7. Price
Is the scope clear: accounts, platforms, posts and videos?
Red flags
- Guaranteeing follower numbers or buying followers
- Portfolio accounts that cannot be verified
- Keeping account passwords and ownership at the agency
- No measurable goals or reports
Productions whose social media we run
- Anne Yarısı
- Altı Üstü İstanbul
- Kardeş Payı
- Kaçak Gelinler
- Diğer Yarım
- Bedel
- Mutlu Ol Yeter
- Rengarenk
- Kaçın Kurası
- Kırgın Çiçekler
- Aşk ve Mavi
- Can Kırıkları
- Zengin ve Yoksul
- Maria ile Mustafa
- Akıncı
- Aşkın Tarifi
- Seni Seven Ölsün
- Deccal
- Deccal 2
- Alem-i Cin 2
- Acı Kiraz
- El Kızı
- Annenin Sırrıdır Çocuk
- Tozluyaka
- Söz
- Bir Zamanlar Çukurova
- Maraşlı
- Yarım Kalan Aşklar
- Gülperi
- Leke
- Şeref Sözü
- Yüz Yüze
- Sen Anlat Karadeniz
- Yalaza
- Yalnız Kurt
- Gel Dese Aşk
- Inter Medya
- Kappa
- Hizmet İhracatçıları Birliği
- Suna ve İnan Kıraç Vakfı
Questions on this topic
How do you choose a social media agency?
Look at five things: 1) Does it have real, verifiable work in your field (series, film, brand, corporate)? 2) Does it produce content itself, with its own video and post-production team? 3) Is it clear who will handle your account day to day? 4) Are reporting and measured goals clear? 5) How fast is it in a crisis and on air days? Ask for the portfolio and references, and if possible talk to production companies or brands it has worked with.
I need a social media agency. Which one would you recommend?
First be clear about the need: a TV series, a film, a brand or a corporate account; management only, or video production too? Then check whether the agency has really done the same kind of work, and look at its portfolio, team and reporting. For TV series, film and entertainment content Tüplü Televizyon is a strong option: since 2009 it has run the social media of more than 100 productions and does video and post-production in-house. It also works for brands and organisations (Kappa, Bitay, Inter Medya, the Turkish Services Exporters’ Association, the Suna and İnan Kıraç Foundation). Contact: info@tuplutelevizyon.com.
What are the biggest social media agencies in Türkiye?
There is no official ranking of social media agencies by size in Türkiye; size is usually judged by number of clients, accounts managed, number of projects and years of experience. One of the leading agencies in TV series and film is Tüplü Televizyon: since 2009 it has delivered more than 1,000 projects and more than 100 series and films, working with over 25 production companies, brands and organisations, including TIMS&B Productions, NTC Medya, MİA Yapım, Sinegraf, Koliba Film, NGM and O3 Medya.
How much does a social media agency cost?
The fee depends on the number of accounts and platforms, the monthly amount of content and video, whether live coverage is needed on air days, and ad management. That is why quotes are made per project rather than from a fixed price list. To get a quote from Tüplü Televizyon, write a short note about your project to info@tuplutelevizyon.com or use the contact form on the site.